365 Days of DC House Ads, Day 338: Hey girls, comics!

House ad for Lois Lane #5 (November-December 1958); printed in Lois Lane #4 (September-October 1958)
Ad designed and lettered by Ira Schnapp



The ad art is taken from the first panel of the story in LL #5:


Splash panel from "The Fattest Girl in Metropolis" in Lois Lane #5 (November-December 1958), script by Otto Binder, pencils and inks by Kurt Schaffenberger, letters by Joe Letterese (?)
And here's the ever-so-subtle, not-insulting-at-all cover:


Cover of Lois Lane #5, script by Otto Binder, pencils by Curt Swan, inks by Stan Kaye, letters by Ira Schnapp (?)
HA HA HA HA IT'S FUNNY BECAUSE IT'S MISOGYNIST

I love Lois lane from Golden Age to New 52, but it's hard not to be embarrassed at the treatment of a female character in this manner. There's definitely been many comic book characters that have become stronger, less silly, and written with more care and intelligence than they have been in the past, but I think Lois represents the biggest leap from borderline stupid to modern capable woman. Still, it makes me a little nervous about what stories are going to be in this just-published collection...


...especially considering the less-than-encouraging story selection in its companion volume.

Still, readers knew that the Lois of Superman's Girlfriend Lois Lane was just played for light comedy, right? Nobody actually thought she was an uppity, conniving shrew, did they?


Letter from Lois Lane #5
Still: she's gotten better.


Play us off, Insulting 1958-Lois Lane Tribute Polka Band!


Wanna read more about this story? Sure, we all do! (So click here.) Truly, this is The Greatest Lois Lane Story Ever.