Panels from "Lois Lane's Kiss of Death!" in Lois Lane #7 (February 1959), script by Robert Bernstein, pencils and inks by Kurt Schaffenberger
On the one hand we all want to applaud Lois for debunking superstitious nonsense. Then again, this is the DC Universe, with its magic, aliens, and imps from the Fifth Dimension. A little portion of some belief in the supernatural pretty much comes hand-in-hand with knowing Superman, doesn't it?
Then, Lois killed a dog.
I love how ticked off Lois looks in that last panel. "Eh, screw that dog!" And why wouldn't she...
...when in the same issue, her editors insist that Lois's pinnacle of potential is a housewife. Interestingly enough, I'm pretty sure Lois eventually became all those things Ethel Guiness suggested. But no...a housewife. To paraphrase a line from MAD magazine's parody of Grease: What a wonderful message for the youth of America!
Here's another fine message of equality for women, from a letter column a few issues down the line (Lois Lane #10):
You all know my extreme admiration for Alfred Pennyworth, but man, if DC is wondering why more women don't read comics...it probably can't have helped that for dozens of years, one of your leading female characters was portrayed, issue after issue, as a duplicitous, conniving, untrustworthy shrew.
Also, she killed a dog.