365 Days of DC House Ads, Day 211: This Famous Symbol Week, Day 3: Gaze deep into the terrifying eyes of young "Terrible" Dan Turpin

House ad for "America's Greatest Comics Characters" (1949); printed in Batman #51 (February-March 1949)
In the Great Hall of the Justice League...there are assembled the world's greatest heroes...created from the cosmic legends of the universe! Superman! Wonder Woman! Batman and Robin! The Flash! Green Lantern! And those three junior Super Friends: Mutt, Jeff and Brooklyn! Their mission: to fight injustice, to right that which is wrong, and to serve all mankind!

365 Days of DC House Ads, Day 209: This Famous Symbol Week, Day 1: Number One with the Bullet

All this week on "365 Days of DC House Ads," I'll be spotlighting some of DC's finest This Famous Symbol ads—house promos that promote the line of DC stars as well as remind you that you can find the finest books in comicdom simple by looking for the DC logo!


No, no, I meant the older logos.

Sharp-eyed, fang-toothed, beetle-browed readers will recognize my header above as a homage and not at all a violation of copyright to the DC Dollar Bill ads that festooned the top DC/National mags of the days of yore. That is, "yore" favorite comic books!:


"This Famous Symbol" house ad for DC Comics (1957); printed in Detective Comics #239 (January 1957)
Ad designed and lettered by Ira Schnapp
This ad's appearance in 'Tec #239 is a third-of-a-page and only features that image, but it was frequently used on a full-page house ad in conjunction with promoting a couple National books:



Top: "This Famous Symbol" house ad for Action Comics #203 (April 1955), cover pencils and inks by Al Plastino; and Adventure Comics #211 (April 1955), cover pencils and inks by Win Mortimer; printed in Jimmy Olsen #5 (May-June 1955)
Bottom: "This Famous Symbol" house ad for Mutt & Jeff #77 (March 1955 ), cover artist unknown; and Nutsy Squirrel #64 (March-April 1955), cover artist unknown; printed in Peter Porkchops #36 (April 1955)
Ad designed and lettered by Ira Schnapp
Here's a "rare" pink version of the "DC dollar":

"This Famous Symbol" house ad for Sgt. Bilko's Pvt. Doberman #4 (December 1958-January 1959), cover pencils and inks by Bob Oksner (?); and Adventures of Jerry Lewis #50 (January-February 1959), artist unknown; printed in Sgt. Bilko #11 (January-February 1959)
Ad designed and lettered by Ira Schnapp
So, don't forget, kids...


...Superman-DC comics protected you against the big bad boogyman of comic books like this!


Cover of Crime SuspenStories #22 (April-May 1954), pencils and inks by Johnny Craig
Self-righteous flying A with two Cs for wings, we salute you!