Atlas April, Day 6: The Thin Man Strikes Back

There's quite a few variations on "97 lb. weakling" comic strip that we saw in the first round of Charles Atlas ads. Here's another popular variation that focuses not so much on the sand-kicking-in-the-face as it does the inherant skinniness of that One Guy who needs the mindset and training that Atlas can give him. Yes, the famous "Hey Skinny!" advertisement starring poor bony Mac! Hey, ya big bully, it's in to be slim!


Charles Atlas advertisement in DC Comics cover-dated April 1955
ad copyright ©1955 and 2022 Charles Atlas Ltd.
"Hey Skinny!" became such a ubiquitous phrase that a fun book on the history of comic book advertisements was actually titled that! Check it out; Bully recommends! (Amazon ad)



And now it's time for our parody Atlas ad, which pokes gentle, good-natured fun at...WHOA NELLY! This is the first one I'be seen that promised actual death! I'll just stick to the cupcakes, thank you.


"The Insult That Made A Corpse Out Of "Mac"" from Crazy #9 (Marvel, February 1975), script by Russ Maheras, pencils and inks by Marie Severin (?)