What's wrong with this magazine cover? And what's an Incredibles movie without Spencer Fox?:
A: There's no dash!
Take a closer look at that X-Men typography. They've spelled it "Xmen"! (Or, if you want to be charitable, maybe they thought that Wolverine's claws made a pretty good dash.) You know how obsessed with comic book logos I am, so this one lept right out at me.
You get this a lot with the media misspelling Peter Parker's alter ego as "Spiderman"... (or, to quote two of my favorite friends):
Phoebe: Hey! Why isn't it "Spiderman?" You know, like Goldman, or Silverman?Still, I betcha Marvel Comics would never make the same silly mistake, right? Right?:
Chandler: It's not his last name.
Phoebe: It isn't?
Chandler: No. It's not like...like "Phil Spiderman". He's a Spider-Man. You know, like, uh, like Goldman is a last name, but there's no Gold-Man.
Phoebe: Oh, okay!...There should be a "Gold-Man!"
In the words of Father O'Bully: Holy cow! Somebody stole your dash, X-Men! And for quite a long timethe revised, dashless logo ran on Uncanny X-Men from #394 (June 2001) to #443 (July 2004). Why, that's 'xactly the same period of time Grant Morrison's New X-Men revamped the franchise (until much of it was foolishly and arrogantly ignored, reversed, or retconned by Marvel, about five minutes after Morrison left the building). Morrison's New X-Men also has no dash in the logoa cleverly designed piece of typography that read the same upside-down or right-side up:
All this dashlessness leads me to 'member somethin' from a Amazing Heroes Preview Special oh, years and years ago. I can't find it on the internet at all, so will somebody please tell me if I'm remembering this right or if it's just a delusional li'l stuffed-brain false memory: during the black-and-white boom, wasn't there some indie publisher trying to publish a book called "Xmen," arguing that without the dash, it wasn't Marvel's trademark? (I distinctively remember the publisher insisting the title of the book would be pronounced "schmen.") Anybody else 'member this? Besides the Marvel lawyers, that is?
What's all this got to do with it bein' the opening day of X-Men: The Last Stand, you might ask? Not that much, except to tell you I did see the film this afternoon in the tipper-top of the monolithic AMC Empire 25 on 42nd Street in beuatiful Midtown Manhattan. (Say! Isn't that the same movie theater Luke Cage had offices next to, in the pre-multiplex days of the wild Times Square of the 1970s? I've gotta check my Essential Luke Cage again and find out.)
Anyway, one-word review? Fun! A two-fisted, six-clawed, rip-roaring, big bucket-o'-popcorn summer fun action adventure. Two hooves up!
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PS: You're a sucker if you leave before the credits are over. And if you really believe this is the final X-Men movie. Next up...X-Men: The Next Generation? I dunno, but I'm gettin' in line right now!
3 comments:
The reason James Marsden got such a short part in this X-Men movie is because he was busy being Lois Lane's boyfriend in the new Superman movie (directed by his X-Men 1 & 2 director), so he was unavailable for much of the shooting.
As for Xmen (no dash), you're right, there was some indie company that tried to come out with a title called something like "Xmen (pronounced 'zhmen')". I checked my copies of Amazing Heroes Preview Special from 1986-88 but couldn't find it, maybe it was earlier.
There was indeed a one-shot — I think it was just a one-shot — called Xmen, whose title said right under the logo something like "pronounced 'Shmen'". It was of course piggybacking on X-Men, but was a parody rather than pretending to be a thing of its own; the cover had a character resembling / take-off of Dark Phoenix, and the logo was the familiar X-Men logo just minus the hyphen. I saw a copy when I was working at a comics shop in the early-to-mid '90s. A quick Google search doesn't turn up the cover, but of course it's hard to search for not knowing the publisher or anything because "Xmen" doesn't seem to be differentiated from "X-Men". What surprised me more is that the GCD doesn't have it.
Okay... I found it. All I had to do was use "zhmen" instead of "shmen".
You're welcome! 8^)
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