365 Days of DC House Ads, Day 351: Here, have some Big Red Cheese with your Christmas dinner

Chosen from among all others by the mightiest spirits of the Yule...Santa! Holly! Angels! Zebra!* Artificial tree! Merry!...Billy Batson and his mentor, Mentor, travel the highways and byways of the land on a never ending mission: to right wrongs, to develop understanding, and to seek justice for all!

In Christmastimes of dire need, young Billy has been granted the power by the holiday spirits to summon awesome seasonal forces at the utterance of a single word!:


A word which transforms him, in a flash, into that merriest of holiday beings...

Christmas Marvel!

House ad for Shazam (1973 series); printed in Justice League of America (1960 series) #103 (December 1972)
Ad art: pencils and inks by C. C. Beck
*Yes, the Christmas Zebra. Beloved striped equid of popular Christmas lore. What, you wanna argue with Christmas Marvel about it?