Sunday, July 21, 2013

365 Days of DC House Ads, Day 202: "My middle name is Walter. Named for my aunt. The 'G' is silent."

House ad for The Many Loves of Dobie Gillis #2 (July-August 1960); printed in Lois Lane #18 (July 1960)
Comic cover art: pencils and inks by Bob Oksner

Dig that ginchy bathing suit!


Wriphe said...

What's up with Dobie's feet? It looks like some other artist cut and pasted them out of a kindergartner's drawing.

Blam said...

The lettering on the cover and the ad were done by Ira Schnapp. It's strange that he apparently did the logo too (note how the letterforms in "Dobie Gillis" are similar to other logos he designed, like Batman, Inferior Five, and Bob Hope). Maybe the TV show's own logo wasn't considered up to snuff for attracting eyeballs on newsstands; the etched look of the one in the title card that Google turns up suggests this to me.