Panel from "To Live Again!" in Tales to Astonish #70 (August 1965), script by Stan Lee, pencils by Jack Kirby, inks by Mike Esposito, letters by Artie Simek
The Sunday Punch Missile launches copies of the 1942 MGM film of the same name at its target, thus bombing them...with a capital B (for B-movie). General "Thunderbolt" Ross and Major Glenn "Betty's Second Choice" Talbot have launched it...well, not at the Hulk, but at one of the Leader's giant plastic behemoth super-robots! Still, I'm betting they won't be too broken up if the Hulk gets blown into teeny-weeny green pieces at the same time. It's two for the price of one at Gamma Savings Days! Everybody wins!
Splash page from "Like a Beast at Bay!" in Tales to Astonish #72 (September 1965), script by Stan Lee, pencils by Jack Kirby, inks by Mike Esposito, letters by Artie Simek
To paraphrase Mr. Slim Shady:
Please don't drop bomb on Hulk
Major Talbot, please don't drop the bomb Hulk
Drop bomb on them
I don't want no doggone beef
See? Ain't no reason to sick dogs on Hulk
Drop bomb on 'em
Please don't drop bomb on Hulk!
Yes, it's the Marvel Universe's United States Army. When you absolutely, positively have to drop a big-ass atomic bomb in your own country.
Luckily, we're told, the Sunday Punch does not spread radioactivity: it simply bombs the poop of things. Wait a minute, why has the Army never used another one of these things? Why wouldn't they just launch it at the caves with Osama bin Laden-616? Or, at the very least, the Skrulls. Did you guys forget how to make this thing?
Luckily, the Hulk uses the blast of the bomb to jump into the upper atmosphere, high enough to see the curvature of the earth, and then falls back to the ground without suffering any major reentry burning or freezing of his and Rick's lungs, because comic books.
In the 1966 Hulk cartoon series, the Sunday Punch Missile (at minute 4:02) is mistakenly referred to as "M-472" (it's missing 1 1: "M1-472") and is colored red, white, and blue. It's the Captain Americmissile!
It also features the greatest overacting ever in the Marvel Super Heroes seriesstick around for the last couple lines of the episode.
So, to conclude: Sunday Punch!