I think I can declare without chance of contradiction that this image and use are not approved licensing from Archie Comics. Then again, seeing how Archie as a corporation treated Dan DeCarlo, I'm not exactly worrying about it. Background. More background. A summary. Another summary. Revisionist history via inconsistent lettering.
Anyway, it's certainly a healthier product endorsement than all that time Josie spent hawking Hostess snack cakes.